You have 180,000 contacts, 40% of them missing title, 60% missing direct phone, 80% with no tech-stack signal. Targeting is impossible.
You pay Apollo, ZoomInfo, and Clearbit each month for overlapping data. Nobody knows which provider has the best coverage for which segment.
Your enriched list from last quarter is already 20% stale — job changes, renames, acquisitions. You pay to re-enrich instead of refresh.
Three records for the same human, seven for the same account. Sequences land twice, reports double-count, reps fight over ownership.
Apollo says the title is VP Marketing, ZoomInfo says CMO. Which one wins, and who decides? Usually nobody, so the wrong one sticks.
Legal wants provenance, consent tracking, and deletion workflows that no vendor offers out of the box.
Priority-order Apollo → Clearbit → Ocean → your warehouse. Credits only spent when upstream misses. Credits tracked per segment.
When providers disagree, an agent reasons over recency, source reputation, and context to pick a winner — with an audit trail.
Stale fields are re-checked selectively. Job changes trigger refreshes; static fields do not burn credits every cycle.
New records match against existing ones at write time. No more three-Jessica-Chens in the same account.
Fill standard and custom fields natively in HubSpot or Salesforce — including multi-select, picklists, and calculated fields.
Every field carries its source and timestamp. Deletion, suppression, and consent flows are first-class, not afterthoughts.
OAuth into HubSpot or Salesforce. Plug in Apollo, Clearbit, ZoomInfo, Ocean.io, LinkedIn, your warehouse — whichever you already pay for.
In chat: "For US enterprise contacts, prefer ZoomInfo then Apollo. For EMEA, prefer Cognism. Cap monthly credits at 120k." The agent enforces it.
The agent walks your existing CRM, enriches missing fields, dedupes, and resolves provider conflicts. Large CRMs complete in hours; mid-sized in minutes.
New contacts get enriched on create. Stale fields auto-refresh on a schedule. Job-change signals trigger targeted re-enrichment only for the moved field.
Every field has a source pill and a last-updated timestamp. Legal gets a deletion report on demand. Ops gets a cost-per-enriched-field dashboard.
Stop paying three vendors for the same email. The waterfall makes every credit count and shows you exactly where each one went.
Segment by title, size, stack, geography, funding — and trust that the filter returns every matching record, not half.
Provenance, refresh cadence, consent, and deletion all tracked per field. Your legal team gets the report they have been asking for.
Priority-ordered provider calls with per-segment overrides and credit caps.
Warehouse or CSV sources treated as first-class enrichment providers.
Catch-all detection, role-based filtering, syntactic and MX-level checks.
Collapses "VP Mkt." / "Vice President Marketing" / "CMO" into canonical roles.
Parent / subsidiary / acquirer relationships kept current at the account level.
Identify buying committee roles automatically — champion, economic buyer, detractor.
No — Black Magic AI sits on top of the ones you already pay for. Most teams keep their existing contracts and use the waterfall to stop double-charging themselves.
The desktop app keeps state locally in SQLite. Provider calls go direct from your machine or a worker in a region you choose. You control where data moves.
An LLM agent weighs recency, source reputation, and context — not a hard-coded rule. Every resolution logs the rationale so you can override a class of decisions with a sentence.
Yes. Your warehouse, your CSV uploads, your signed-in-product data — all register as providers inside the waterfall.
